Bringing clarity to complex systems through product, UX & service strategy.
Helping organizations align user needs, business goals, and sustainability through research-driven strategy and structured decision-making.
Cologne, Germany — working across EU & LatAm
Selected Work
Case studies
SMS Group GmbH
Global Head of DesignScaling design leadership, governance, and product maturity in a global industrial tech organization.
→02Loot Studios
UX Strategy ConsultantProduct strategy consultancy aligning user needs, business goals, and engineering constraints to scale a subscription platform.
→03Pagu App
UX Design, Research & BusinessUX research-driven product exploring safety, belonging, and social connection within marginalized communities.
→About
Hi, I'm Bianca — but you can call me Bibs.
I'm a Product Design Leader with 10+ years of experience leading and scaling design across B2B, B2C, internal tools, and complex enterprise systems. I work where UX strategy, product direction, and delivery meet — especially in messy, technical, high-stakes environments.
I've led teams and products across Brazil, The Netherlands, India, and Germany, and I'm comfortable operating under real constraints: legacy systems, tight budgets, regulations, and low design maturity.
My focus is outcomes over artifacts. I build design systems, processes, and teams that scale, reduce friction, and align closely with product and engineering.
I do my best work when design is a strategic partner — shaping product direction and enabling organizations to ship better, more meaningful products.
Services
UX, Product & Service Strategy Consultant
Based in Cologne, Germany | Working across Germany, Europe & Latam
Service Design & Optimization
Refining user journeys and business processes for peak efficiency.
User Research & Insights
Uncovering deep user needs to drive informed decisions.
Product & Service Discovery
Identifying opportunities and validating concepts before scaling.
Process
A structured way of working through ambiguity.
I help teams define clear product goals, success metrics, and priorities under real constraints. Through structured alignment with business, product, and engineering, I ensure strategic decisions are actionable and measurable.
I translate qualitative and quantitative inputs into clear product signals. Rather than producing reports, I focus on extracting insights that reduce uncertainty and directly inform roadmap, scope, and prioritization.
I support teams in exploring solution spaces while making trade-offs explicit. By balancing impact, feasibility, and effort, I help organizations decide what to build, what to defer, and what not to do.
I design and evolve product design processes, governance models, and operating frameworks that scale — defining roles, rituals, and standards.
I work with teams to validate assumptions through structured feedback loops, stakeholder alignment, and evidence-based discussions.
I ensure strategic decisions translate into delivery by aligning teams, clarifying requirements, and supporting handover into development.
Let's connect
Have a complex problem worth solving?
Feel free to reach out or explore my work.
Open to selected collaborations and strategic projects.