Bianca Pinheiro
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UX, Product & Service Strategy Consultant

Based in Cologne, Germany · Working across Germany, Europe & LATAM

I provide independent consulting services in UX Strategy, Product Strategy, and Service Design, supporting organizations in designing, improving, and scaling digital products and services.

My work focuses on complex systems and environments where usability, efficiency, and sustainability are critical.

I work closely with product, engineering, design, and leadership teams to support informed strategic decisions.

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Working model

  • Project-based or time-based engagement
  • Remote-first, with optional on-site workshops
  • Flexible collaboration with internal teams
  • Independent, neutral advisory role

Who I work with

  • Industrial and manufacturing companies
  • Technology and SaaS organizations
  • Product-driven SMEs and scale-ups
  • Organizations focused on sustainability and transformation

What I offer

Six ways to bring clarity to your product or service.

Strategic support to define or refine the direction of a product or service.

Includes

  • ·Strategic analysis
  • ·Alignment of user, business, and tech needs
  • ·Definition of priorities and success metrics

Deliverables

  • ·Strategy document
  • ·Decision framework
  • ·High-level roadmap

Effort

8–12 days

Timeline

3–5 weeks

Improving end-to-end services, processes, and customer journeys.

Includes

  • ·Service mapping
  • ·Pain point identification
  • ·Concept definition

Deliverables

  • ·Service blueprint
  • ·Journey map
  • ·Recommendations

Effort

6–10 days

Timeline

3–4 weeks

Research to support product and strategic decisions.

Includes

  • ·Research planning
  • ·Interviews / usability testing
  • ·Insight synthesis

Deliverables

  • ·Research plan
  • ·Insight report
  • ·Recommendations

Effort

5–8 days

Timeline

2–4 weeks

Early-stage exploration and validation of ideas.

Includes

  • ·Problem framing
  • ·Ideation
  • ·Validation

Deliverables

  • ·Opportunity canvas
  • ·Concept definitions
  • ·Prioritization summary

Effort

5–7 days

Timeline

2–3 weeks

Evaluation of an existing product or service.

Includes

  • ·Interface and flow review
  • ·Usability and accessibility evaluation
  • ·Risk identification

Deliverables

  • ·Audit report
  • ·Prioritized findings
  • ·Recommendations

Effort

3–5 days

Timeline

1–2 weeks

Design and facilitation of strategic workshops.

Includes

  • ·Alignment sessions
  • ·Service mapping
  • ·Prioritization workshops

Deliverables

  • ·Workshop materials
  • ·Documented outcomes
  • ·Summary report

Effort

3–4 working days total

Next step

Let's work together

I take on a limited number of consulting engagements. If you're working on a complex product or service, let's talk.

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